the pavs: New zealand game awards
Client: NZ Games Festival | Awards livestream: Latitude Creative | Motion Graphics implementation: Fish & Swallow | Trophy build: Skyon NZ
Tools: InDesign, Illustrator, Canva, Art Direction
Date: 2019 - 2021
Categories: Marketing Art, Brand
A celebration of New Zealand and Australian gaming excellence, The Pavs: NZ Game Awards needed a brand that felt premium while still representing the slightly cheeky spirit of the NZ Games Industry.
Concepted & developed logo and custom branded award laurel graphics.
Created simple brand guidelines to support consistent brand representation without overwhelming volunteers.
Art directed motion graphic transitions for award livestream.
Designed a custom, premium-feeling-yet-cost-effective trophy for bulk production, taking production strain off of volunteers who had previously hand-made trophies.
Designed social media promotional graphics & created user-friendly Canva templates for Community Manager to use to create their own, on brand assets. Used data-merging to bulk produce templated announcement graphics quickly.
Created supporting materials for in-person events like step & repeat sponsor backdrops and custom photobooth print-outs template.
Logo design inspired by pavlova and video games.
Laurel design, with variations for single colour or full colour, 'fun award name' or 'formal award name', and finalist or winner
Storyboard created for Fish & Swallow to use when creating award announcement videos
Step & repeat backdrop and custom photobooth print-out design.
Social media graphics - bespoke sequential announcements, bespoke one-off announcements, and Canva templated graphics by Community Manager.
Bespoke trophy made from NZ-native timber that I designed and created production-ready laser etching files for.
Simple single-pager brand guideline for volunteer reference.