Dinosaur Polo Club Brand Work
Client: Dinosaur Polo Club | Dinosaur in logo & brand assets: Supplied from third party designers
Tools: Illustrator, InDesign
Date: 2018 for wordmark, 2021 for brand guidelines
Categories: Brand
I’ve had the pleasure of being able to provide brand work to Dinosaur Polo Club on two separate occasions.
Developed a revised wordmark as the initial logotype redesign felt too aggressive for the self-described “dorky-clever-professional-reliable-fun” studio. (For more on this kind of work, see my 2018 Play by Play talk Type Talks: What Your Game’s Brand Is Saying For You.)
In 2021, completed a brand audit including interviewing key team members and reviewing existing collateral.
Used this research to write & design a brand guide document to enable consistency & correct usage from third party designers going forward.
Starting point and end result of wordmark development
Wordmark exploration between the extremes of playful & serious, and familiar & unfamiliar.
Brand guide: About page
Brand guide: Logos page
Brand guide: Tone of Voice page
Brand guide: Graphic elements page
Brand guide: Graphic Styles page
Brand guide: Best Practice Examples page