tuwhiri
Employer: ARA Journeys | Photography: Stock images | Story Illustration: Phil James
Tools: After Effects, Photoshop, Figma, Illustrator, Miro, Unity, Shadergraph, Mapbox Studio, Sourcetree
Release Date: December 2021
Categories: Marketing Art, Brand, Animation, UI, Illustration, Tech Art
Tuwhiri is a geolocation game that puts indigenous stories of place into the places they came from.
Researched & crafted brand to stand out against competitors in the 6 most relevant App Store and Google Play search categories.
Wrote, storyboarded, and animated the above promotional trailer.
Sourced imagery for and composited the lifestyle marketing imagery.
Copywrote and created screenshots for Shopfront pages.
Designed & implemented the UI. Used Google Material design system to make the UI feel familiar to non-tech-savvy player base, in an organic painted style to tie into the real world scenery & stories of the game.
Illustrated the collectable crafting materials to be fun to look at and colourblind-friendly on both light & dark backgrounds.
Built a custom Mapbox style to give a painted effect (interesting technical challenge when the inputs had to be vector, not raster!).
Built custom shaders for UI graphic overlays & loading bar.
Custom Mapbox style
Journey UI
Crafting item designs
Quests UI
Crafting UI
Testing crafting icon illustrations for colourblind-friendliness
Custom shader for koru shaped painted effect loading bar
Custom shader for applying edge overlays and rough edges to UI images
Marketing imagery for "Planning your journey"
Marketing imagery for "Roam Aotearoa as you play"
Marketing imagery for "Collect additional items"
Marketing imagery for "Craft real world rewards"
Researching search categories before crafting rebrand
The final rebrand (top left)
Mocked up shopfront listing for ease of internal review before release back in 2021