netflix user acquisition retail campaign
Client: Spark New Zealand | Netflix & Spark brand assets: Supplied by client
Tools: InDesign, Photoshop, Art Direction, Copywriting
Date: 2020
Categories: Marketing Art
Spark needed to make sure this brand partnership offer stood out from the noise of the competitive retail space and converted customers.
Used sales funnel techniques to balance Netflix’s priorities (communicating range of content) with retail best practice (message complexity tailored to dwell-time) derived from eye-tracking research.
Designed in-store signage and “Discover” magazine cover using assets from both brands to create a strong, on-brand partnership.
Art directed eye-catching window display, taking advantage of digital screen to achieve Netflix’s goal of communicating range without overwhelming the deal.
Copywrote headlines that captured the spirit of the offer & the show the creative featured.
The funnel strategy used to balance volume of information with dwell time.
Eye-catching, benefit-focused three dimensional window display for flagship stores.
Benefit-led window poster for non-flagship stores.
Combining benefit with offer on in-store promotional signage.
Leading with offer rather than benefit on the front cover for the in-store "Discover" magazine/offer guide.
How the campaign comes across at each stage of the funnel.